What you see, from the top#
| Block | What it shows |
|---|---|
| Total audience | Your followers across all connected platforms, with the count for each one underneath. |
| New fans this week | The net change in followers: new followers minus unfollows. Hover for each platform. |
| Fastest growing | The platform with the best growth rate this week. |
| Where the fans are | A map of your contacts, ticket buyers and visitors by country and city. Click a country to zoom in, then a city. |
| Reels and TikToks | The views of your reels and TikToks from the last 90 days, plotted on the day each was posted. |
| Weekly growth rate | How fast each platform grew this week, as a percentage. |
| New fans per week | A bar for every week. Click a bar to see the posts from that week. |
| Meaningful conversions | Your mailing list (subscribers, change over 30 days, open rate), your links page clicks and the email sign-ups from it. |
| Instagram reach and video views | A line chart of Instagram reach and your YouTube and TikTok video views over time. |
Press Refresh stats under the title to collect the latest numbers now. Otherwise they update every day.
The words, in plain English#
| Word | It means |
|---|---|
| Net followers | New followers minus the people who unfollowed. A plus means you are growing. |
| Reach | How many different people saw your content, whether or not they follow you. |
| Weighted engagement | Likes, shares, saves and comments are not equal. A comment counts 3 times, a save 2.5, a share 2 and a like 1. |
| Saves and shares | Someone keeping a post for later, or sending it on. Both mean far more than likes. |
| Monthly listeners | How many different people played your music on Spotify in the last 30 days. Each person counts once. |
| CTR | Click-through rate. On your links page, the number of clicks divided by the number of page views. |
Turn on Learning Mode and these words get a small (i) you can press. See Undo, Learning Mode and the tour.
Why a block is empty or greyed out#
A block with nothing to show is greyed out, with a button on top that says what to set up.
| The button says | What to do |
|---|---|
| To track this, connect your accounts | Connect Instagram, TikTok or YouTube. See Connect your accounts. |
| To track this, connect Instagram or TikTok | The reels block needs one of those two. |
| To track this, add your reel and TikTok links to your posts | Paste the live links in Social Links on your posts. See Working on a post. |
| To track this, set up your links page | Open Fans, Links Page. See Your links page. |
| To track this, set up your mailing list | Collect or import your fans. See Customers, lists and forms. |
- For your first 21 days a note says Insights will fill up over time. Close it with the ×, and it stays closed in this browser.
- Your follower history starts the day you connect, so charts need a little time before they have two points to join up.
- "Not enough data" means the account is connected but has not reported enough yet. Give it a few days.
Still stuck? Email contact@lasaguasproductions.com. If the dashboard showed a box that says "That didn't work", copy the grey details in it and paste them into your email: it helps us find the problem fast. More in Something is not working.