Write and send your first email

Before you start#

• Connect your domain, so the email comes from your name. See Your own domain, step by step.
• Only subscribed fans get a campaign. See Email, consent and deliverability.
• New to mailing? The Analytics tab offers a two-step Set up mailing guide: write your first email, then connect your domain.

Write it#

1. Press + New campaign. A new draft opens straight away.
2. On the Details tab, fill in the Subject, the Preheader (the preview line shown after the subject), From name, From email, Reply-to and the Footer address, which is required.
3. Under Audience, choose who gets it: lists to include or exclude, tags, and filters. It shows about how many people that is.
4. On the Content tab, add blocks with + Text, + Image, + Button, + YouTube and + Divider. Use the arrows to reorder them and the ✕ to remove one.
5. On the Design tab, set the font, the colours, the buttons and their corners. It applies to the whole email. Reset to defaults puts it all back.

• The Campaign title is only for you. Recipients never see it.
• A YouTube block shows a clickable picture, because a video cannot play inside an email.
• A preview on the right shows the email as you build it.

Check it#

The Deliverability check beside the editor says Ready to send or Fix blockers, with a score and a list of what it found. A blocker stops the send. A warning only tells you that spam filters may not like something. The full list is in Email, consent and deliverability.

Test it, then send it#

1. Under Send a test, type your own address and press Send test. The subject starts with [TEST].
2. Happy with it? Press Send now and confirm. For 3 seconds a box in the corner has an Undo button. After that the email is on its way.
3. Or press Schedule…, pick a date and an hour in your time zone, and press Confirm schedule. The email goes out sometime within that hour. Press Cancel schedule before then to stop it.

A sent campaign can no longer be edited. You can still rename its title. You can send 3 campaigns a day, and the count starts again at midnight UTC.

Two versions of one email#

Under Versions on the Details tab, choose Split by to send different versions to different people.

Each version has its own subject, preheader, content and design. Everything else is shared. The Analytics tab shows the results of each version. A split needs at least two versions. To stop splitting, set Split by back to Nothing.

After it is sent#

• The campaign list shows the Open and Click rate next to every sent campaign.
• The Analytics tab shows the whole path: sent, delivered, opened, clicked, visited your site and purchased. It also lists the top links and recent activity.
• The ··· menu on a campaign has Edit, Duplicate and Delete. Delete asks first and cannot be undone.