Email, consent and deliverability
Updated October 2026
You may only email people who said yes. The dashboard helps you keep to that. This page explains how.
Who gets your campaigns
| Where the person came from | Subscribed? |
|---|---|
| Your sign-up form, links page or file transfer | Yes |
| Ticket or shop checkout | Only if they ticked the box |
| CSV import | Only if you confirm they agreed |
| Typed in by hand | Only if you tick the opt-in box |
Only people who are subscribed and active get a campaign. People who unsubscribed, bounced or complained are skipped by themselves.
Importing a list
- Only import people who agreed to hear from you. A sign-up sheet at your shows is fine.
- Never import a list you bought or borrowed. The import asks you to confirm consent, and that confirmation is yours.
Before your first campaign
- Set up your sending domain in Mailing, Settings. See Your own domain.
- Open Campaigns and write your email.
- Fill in Footer address (required) with your postal address. The law requires it.
- Choose a from address on your verified domain.
- Send yourself a test first. You get up to 10 test sends a day.
Every email gets an unsubscribe link by itself. Unsubscribes are handled for you.
The checker
Before you send, the checker looks at your email. These stop the send until you fix them:
- an empty subject
- no postal address
- no from address
- a from domain that is not verified yet
These only warn you, because they make spam filters unhappy:
- a subject in ALL CAPS, or with several exclamation marks
- a very long subject, or no preheader
- spam phrases such as "act now" or "click here"
- more than 15 links
- mostly pictures and very little text
Why did it not arrive?
- The person unsubscribed or bounced. Check their status in Customers.
- It went to spam. Ask them to look, and to mark it as not spam.
- Your domain is not verified. See Your own domain.
- Look at Analytics to see how many were delivered, opened and bounced.
Limits: 3 campaigns a day, 20 lists, 3 forms. One email can hold up to 20 images, 15 MB in total.
Still stuck? Email contact@lasaguasproductions.com. If the dashboard showed a box that says "That didn't work", copy the grey details in it and paste them into your email. It helps us find the problem fast.