Post Type References
Free resource · Las Aguas Productions
When the Las Aguas content calendar fills in your month, it picks from the post types below. Each one has example posts made for or with independent artists, so you can see what the format looks like before you film it. Tap any example to watch it full size.
Reach
Content that puts your music in front of people who do not know you yet.
Visualiser
A clip of your music with subtitles over a visual of you or something you've made. This should be in 9:16 aspect ratio, quick moving, and with bright colours for TikTok, Instagram reels, and YouTube shorts.
Edit
Clips from movies or other media edited to your music. The key here is fast editing and a short text on screen - remember to choose the visuals to match the audience you are marketing to. 9:16 aspect ratio and 10-30 seconds.
Hook + Lipsync
You and/or your band lipsyncing in an interesting setting. This should be in 9:16 aspect ratio, bright colours and/or dynamic movement is best and keep it shorter than you feel is best.
Skits
Short scripted or improvised comedy videos featuring your personality. This should be 9:16 in aspect ratio and only do what you're comfortable with and can have fun with - discomfort comes across on camera.
Storytelling
Tightly edited narrative videos in documentary or influencer style. The idea is to communicate some story for your audience to buy into. This is another chance to film horizontal and clip to vertical - vertical goes to TikTok, Instagram reels, and YouTube shorts.
Smashcut / Event Recap
Fast-cut highlight reel from a live show or event. This is easy to film because you can do it throughout a tour but it's vital that it communicates your personality as the band/artist. 9:16 format is best here to reach new audiences.
BTS Reel
Behind-the-scenes footage from recording, rehearsals, or shoots. Go with 9:26 format again and maybe record in batch - one rehearsal can make 8 videos.
Phone + Guitar
Put the camera on a shelf and play guitar or sing. This is the lowest effort but really relies on musical skill or incredible songwriting.
Performance
Live performance clips filmed at shows or events. It's probably worth paying a videographer here but perp by picking the best moments from the set and stick to 9:16 format. If you play with a click, matching this to studio audio is great.
Nurture
Content that turns new listeners into people who follow what you do.
Educational Carousel
In a series of slides, teach your audience something. This could be the history of your genre, how your band found it's sound, or something you're just interested. The aspect ratio here should be 3:4 vertical.
Memes
One or more memes with your music in the background. The idea here is just to have fun and that associates the personaliy of the memes with your band.
Interview
Long-form conversation e.g. radio or a podcast. This takes some more oganisation but can be clipped to short form as well. If you host it yourself, rather than organising through an existing platform, make sure the podcasts are structured rather than just a fun conversation.
Live Session
Professionally filmed live performance session, probably in a studio. This acts not only as reach for a new audience and nurture for your existing audience, but a portfolio piece to demonstrate your live set to bookers.
Documentary
Documentary, around 5-10 minutes long, exploring your artistry, a project, or a chapter of your journey. This is worth planning ahead of time and designating a band member or finding an external videographer responsible for getting the footage and tying it together into something that makes sense.
Lyric Video
Horizontal video for YouTube with your lyrics. This is super low effort but keeps your YouTube profile alive. If you're a singer songwriter, it's a nice opportunity to highlight your lyrics.
Convert
Content that turns fans into ticket buyers, customers and subscribers.
Event Poster
Promote an upcoming show or event to drive ticket sales.
Album Art
Reveal or showcase your latest release artwork.
Merch Promo
Showcase your merch to turn fans into customers.
IG Story
Quick, timely updates and calls to action that keep fans engaged daily.
Offer Announcement
Tell your audience about a sale, a bundle or a limited offer.
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Social Shows
Recurring series-style videos with a consistent theme or format. 9:16 format but these can be filmed horizontal and clipped to vertical - that way you can use the longer videos for YouTube too. Some of these are (of course) not made by us.