LAS AGUAS PRODUCTIONS
Creative and Label Services
DIGITAL STRATEGY
Digital Strategy
Independence, Risk-Free
At Las Aguas, in addition to studio services, we provide digital strategy services - this covers everything from social media content creation and growing an audience to optimising your digital presence, website building, and merch production for web stores. Our goal is here is twofold:
1) Take the weight of marketing and social media management off the back of artists so they have time to work on music.
2) Bring the expertise to find your audience and create the invironment in which they want to and can support your career.
Latin-American Artists
For artists working to build an audience in Latin America, we are proud to be able to offer a specialised service. Using our connections to both Central and South America, as well as an understanding of Latin music cultures and business, we can help reach Latin audiences that require a different approach than those of Germany.
Our Roster
Laíz
Laíz is a Brazilian hip-hop artist based in Hildesheim, Niedersachsen. Her music mixes hip-hop with Afrobeat and Jazz. She started on her studio recordings in 2021, glowing with pan-African collaborations, and rooted in a love for tropicália and Brazilian music old and new - think Tom Zé and Marcelo D2.
Laíz is also half of a joint project, “Laíz and the New Love Experience”, which includes a roll-call of artists from Germany’s nascent hip-hop, soul, jazz and global music scenes, with musical identities tied to countries including Cuba, Algeria, Colombia, Australia, Ivory Coast, Ghana, Peru, and Madagascar.
With Las Aguas, we are working on Laíz’s digital strategy and content creation.
Check out her music!
Emetres
Emetres is a Berlin-based, Venezuelan-Catalan singer songwriter, making soft latin pop. Pulling inspiration from The Marías, Vincente Garcia, and Muerdo.
Released in March 2025, her debut album “Cuchibeats” explores a soundscape inspired at times by contemporary electronic artists, as well as a strong Latin folk heritage. Throughout the album, Emetres’s songwriting has a focus on capturing the sensitivity and creative lyrical tradition of her roots.
With Las Aguas, we are working on Laíz’s digital strategy and content creation.
Check out her music!
CORP.
Viagra Boys meets MGMT, Talking Heads, and Surf Curse. CORP. is a Berlin based corporation which radically disrupts consumers’ livelihoods through high-risk post punk & pop. CORP.’s first EP, Employee Orientation was released in Q2 2024, followed by a Q1 release in 2025 called Whispers from the Watercooler.
Left to right, Rory is the band’s drummer, currently living in Ireland, Conor is the band’s founder and covers 50% of the vocals, Uli is the band’s bassist, and Wouter, on the right, is on guitar and vocals the other half of the time.
With Las Aguas, we are working on their social media strategy, content creation, and merch production.
Check out their music!
Facundo Swing
Facundo Swing is a Germany-based project by Nicaraguan artist Sebastian Barberena and producer Miguel Lee (who is also part of the Las Aguas studio team). Miguel and Sebastian have been making music together since they were 12 and now, living far from Nicaragua, their music explores their roots and celebrates the Nicaraguan culture of urban and alternative music.
Facundo Swing’s debut album, Refréscate el Chip, came out in December of 2024 and our approach to growing the project is rooted in social media first, growing a digital presence that adds value to their portfolio beyond the music. This involves, not only a focus on vertical short-form video, but making sure the appropriate infrastructure is in place to take advantage of social media growth – merchandise, regular shows, all the behind-the-scenes paperwork, and a structured web presence.
Check out their music!
Aura
Aura is a Colombian singer songwriter based in Berlin, making music influenced by various genres rooted in traditional Latin styles. She is a classically trained vocalist and brings a detailed, educated approach to her music creation that sets apart not only her songwriting, but her performances.
Her first EP, MujerPlantaEco, came out in July 2024 and her second, Musgo, came out in November 2024. Because of her personal goals and target audience, our focus has been on playlisting and publicity through radio and print over social media. Since her first EP, Aura has been featured on a variety of playlists and radio shows across Germany and Latin America as well as covered by magazines such as IndieRocks Mexico.
Check out her music!
Our Portfolio
Here are some of the websites we have put together for our artists:
For CORP.’s website, we went for a vitage windows OS look that goes with their office theme. The idea with any website is to bring viewers into the world of the artist and to provide a central point of information for new people who are interested, existing fans who want specific informaton, and press.
A more classic approach, Facundo Swing’s website conveys the tropical nostalgia and relaxed energy of the band without going too experimental.
Here’s an example of the “hook + lyrics” video type that we did for Facundo Swing.
In a similar style, we’ve found a lot of success with rehearsal and show clips, sometimes placed over studio audio. Here, the hook of the video is usually built into a powerful performance moment or lyrical tension.
Here’s some more narrative driven work - still designed to reach new audiences but also to create a series that existing followers can engage with:
And finally, here’s a more standard visualiser clip over studio audio.
If you are interested in other types of short-form video’s we’ve done for clients, just reach out here!
Here’s an example of a mailing list promo video we did with CORP.
Leaning a little more experimental, here’s a merch promotion we did with CORP.
While not specifically targeted at owned media or sales, we feel that long-form video, audio, or writing provides a way for supporters to connect better and build relationships that last longer and improve LTV.
Here is an example of a production breakdown with did with Facundo Swing:
And here is an example of a song breakdown with did with CORP.:
Reach out to us now to get your digital strategy sorted!
A Full Breakdown of Audience and Income Growth Strategy
Here is the text-heavy breakdown on our approach and the marketing theories that uphold it.
Our approach, as mentioned above, is built on Jay Abraham’s 3-pronged approach to income growth and the funnel approach to audience building. This is what we are currently working with based on a standard set of goals:
- Building a fanbase that is owned outside of social media, meaning artists maintain contact with their fans, bypassing the power of major platforms like Instagram
- Securing regular income for independent artists that is minimally dictated by rollout cycles
- Making sure there is as small a gap as possible between the actual income of an artist and the potential income as dictated by fans
“The goal of social media is to turn fans into customers, and customers into advocates.” – Jay Baer, marketing consultant.
(Source: “Hug Your Haters”)
These goals are built into our strategy at several phases of the funnel approach. While this changes case to case, there are 4 main stages to the funnel that we use for reference:
- Building attention: getting your art and brand in front of people who may be interested in what you make but have never heard of you or your project before. This section puts emphasis on reach on social media.
- Turning attention into awareness: delivering consistently recognisable imagery to build brand recognition in audiences that are sitting around the “attention” stage of the funnel. This will bring people in to follow your profile and be regularly reminded of your project.
- Turning awareness into followership: Bringing people who follow you one step further into being connected to your work. This means bringing them over to other platforms – maybe that’s YouTube so they can see bts documentaries or to your mailing list so they can stay up to date with shows.
- Turning followership into fandom: In this final stage, we want to create content and experiences that allow the fan to engage with your project and contribute to supporting it. This means creating first-time show visitors, merch buyers, and patreon subscribers that care about your project enough to support it and help you keep making music.
“Social media is about the people! Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart, founder of Ignite Digital.
(Source: Ignite Digital blog)
Each stage of this funnel means a separate set of content, at each level making sure that it is authentic to you and your music. Authenticity is often pushed as intimate, handheld videos but we do not stand by that message at all. Authenticity, above all else, means that you like making your social media content and you are proud to share it with your audience.
This funnel, while securing audience ownership and getting everything in line for monetisation, does not complete the three goals alone. As mentioned, our marketing strategy is greatly influenced by the three-pronged approach to income growth outlined by renowned marketing strategist Jay Abraham in his book, “Getting Everything You Can Out of All You’ve Got”. This defines the three definitive ways to grow your business’s income:
- Increase the Number of Customers – as Abraham says, “The easiest way to grow your business is to get more customers.” This can be achieved through targeted marketing, partnerships, or expanding your reach.
- Increase the Average Transaction Value – Abraham emphasizes, “The profit is in the upsell.” Strategies include offering premium products, bundles, or add-ons.
- Increase the Frequency of Transactions – Abraham advises, “The best customer is the one you already have.” Implement loyalty programs, subscriptions, or regular promotions to keep customers coming back. This is especially relevant to music when looking at live show frequencies or capitalising on downtime in release cycles.
If you have any questions, feel free to reach out by email to book a strategy session!
Sources:
Abraham, J. (2000) Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition. London: Truman Talley Books.
Baer, J. (2016) Hug Your Haters: How to Embrace Complaints and Keep Your Customers. New York: Portfolio/Penguin.
Goulart, M. (n.d.) ‘Social media is about the people! Not about your business. Provide for the people and the people will provide for you.’ Ignite Digital Blog. https://ignitedigital.com/resources/blog/
Chaffey, D. and Smith, P. (2022) Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing. 6th edn. London: Routledge.