Publicity
Radio and Magazine
Radio and print, whether analogue or digital, is still an essential part of building a sustainable listenership, especially abroad. Through our publicity service, we use our relationships with gatekeepers and tastemakers to get your music into traditional media, getting you paid through your PRO and reaching an audience that is not accessible through social media.
Las Aguas artists have been broadcast and/or interviewed on stations including:
Refuge Worldwide (Berlin-based community radio)
Radio Nopal (CDMX-based radio)
Radio UdeG Zapotlán El Grande (Guzman-based radio XHUGG)
Radio Universidad de Nariño (University radio in Pasto, Colombia)
KTRU 96.1 FM Rice Radio (Texas-based student radio)
RBB Fritz Unsigned (Berlin and Brandenburg public radio)
We run our radio and print service on a success-only basis. This means that, instead of charging a subscription like most publicity companies, we only charge a flat rate for actual plays or articles.
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Playlisting
Social media playlisting is often a black box – it’s a combination of networking, playing the algorithm game, and pitching on native platforms. We provide, as with our traditional media publicity, success-only payment system on playlisting, meaning we work to get your music into playlists and only charge when we succeed. Because the payment from playlisting success is more complicated, we run a transparent tiered system on what a success means. This system is based on GEMA’s payment model for radio payment, taking into account the followership and cultural relevance of playlists.
Our artists have appeared on influencer playlists including:
Mujeres que hacen ruido – Ruidosa Fest
Verano Entre Trópicos – Entre Tropicós
Unsigned Berlin Playlist – Unsigned Berlin
A todo pulmon… – Cabrera
NEW LatAm music that’s NEW – Leftist Squidward