Digital Strategy

Independence, Risk-Free

At Las Aguas, in addition to studio services, we provide digital strategy services – this covers everything from social media content creation and growing an audience to optimising your digital presence, website building, and merch production for web stores. Our goal here is twofold:

1) Take the weight of marketing and social media management off the back of artists so they have time to work on music.

2) Bring the expertise to find your audience and create the environment in which they want to and can support your career.

Latin-American Artists

For artists working to build an audience in Latin America, we are proud to be able to offer a specialised service. Using our connections to both Central and South America, as well as an understanding of Latin music cultures and business, we can help reach Latin audiences that require a different approach than those of Germany.

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Our Roster

Saba Lou

Saba Lou is a German singer-songwriter based in Berlin. Her first audience came through her song Good Habits (and Bad) featuring on Cartoon Network’s Clarence. Since then, she has released two full length albums and a series of singles, each with a unique view into her personal life and navigating a complex cultural and family background.

We have been working with Saba Lou since the middle of September and are working to establish a more stable digital presence and move her audience away from Spotify and towards more artist-centric spaces like Bandcamp and Substack.

Check out her music!

Efro

Efro is a Berlin-based, indie rock artist making music that falls somewhere in between Radiohead and PJ Harvey.

Efro's first full album is coming soon and we are working with her to build out her digital presence in the lead up to the release.

Check out her music!

Uwineza

Olivia Dean meets Steve Lacey, Dominic Fike, and Corrine Bailey. Uwineza is a Berlin-based romantic rock artist from South Africa.

Her debut album You're Gonna Hate It was released in September 2024, followed by collaborations with *Maliiik, Ju Zahkarii, and moss.png in 2025.

With Las Aguas, we are working on her social media and marketing strategy.

Check out their music!

Lemon Eye

Lemon Eye spent some time jumping between genres: rock, chamber pop, and RnB, but now they've got it figured out. Their new single Honey? exactly what they want to sound like. A mix of rock energy, indie cool, and just the right amount of miam miam, mmmmm, and grrr.It’s got all the attitude and all the heart.

Band members: Aicha (vocals/guitar), Ada (lead guitar), AC (backing vocals/cello), Julien (bass) and Jakob (drums).

Check out their music!

Aura

Aura is a Colombian singer-songwriter based in Berlin, making music influenced by various genres rooted in traditional Latin styles. She is a classically trained vocalist and brings a detailed, educated approach to her music creation that shapes both her songwriting and her performances.

Her first EP MujerPlantaEco came out in July 2024 and her second, Musgo, in November 2024. Because of her personal goals and target audience, our focus has been on playlisting and publicity through radio and print over social media. Since her first EP, Aura has been featured on a variety of playlists and radio shows across Germany and Latin America, as well as covered by magazines such as IndieRocks Mexico.

Check out her music!

KOOB

Dubbed “the Belarusian Soul Princess”, KOOB first appeared on the public radar in Belarus as the frontwoman of the soul band Dee Tree. After two years of a busy band life, she entered her solo path with the single Jungle.

In 2020 two things happened – the political crisis in Belarus and a subsequent move to Berlin – both of which heavily influenced her music. While preserving her soulful roots, KOOB is shifting towards songs for social change, mixing electronic sounds, field recordings, gospel and Belarusian spirituals.

Check out her music!

Get into the technicals of our process behind digital strategy