Digital Strategy

Music marketing, social media, mailing list, and Meta ads for independent artists. Retainers from €380 per month.

Digital strategy at Las Aguas Productions is the development and maintenance of your social media, mailing list, web presence, and paid-promotion systems for independent artists. We build the systems and create the content so the work you put into your project actually reaches the right audience and converts them into long-term fans and customers.

Our strategy is built around what we call the fan journey: the path a stranger takes from never having heard of you to becoming a long-term fan and paying customer. Broken into stages (discovery, follow, deepening, conversion, retention), it lets us see where people drop off and where to invest effort and budget.

We work in English, Spanish, and German, with specific expertise in Latin, indie rock, and pop. Retainers start at €380 per month and scale with scope.

Independence, Risk-Free

At Las Aguas, in addition to studio services, we provide digital strategy services – this covers everything from social media content creation and growing an audience to optimising your digital presence, website building, and merch production for web stores. Our goal here is twofold:

1) Take the weight of marketing and social media management off the back of artists so they have time to work on music.

2) Bring the expertise to find your audience and create the environment in which they want to and can support your career.

Latin-American Artists

For artists working to build an audience in Latin America, we are proud to be able to offer a specialised service. Using our connections to both Central and South America, as well as an understanding of Latin music cultures and business, we can help reach Latin audiences that require a different approach than those of Germany.

Book a Meeting!

Our Roster

Saba Lou

Saba Lou is a German singer-songwriter based in Berlin. Her first audience came through her song Good Habits (and Bad) featuring on Cartoon Network’s Clarence. Since then, she has released two full length albums and a series of singles, each with a unique view into her personal life and navigating a complex cultural and family background.

We have been working with Saba Lou since the middle of September and are working to establish a more stable digital presence and move her audience away from Spotify and towards more artist-centric spaces like Bandcamp and Substack.

Check out her music!

Efro

Efro is a Berlin-based, indie rock artist making music that falls somewhere in between Radiohead and PJ Harvey.

Efro's first full album is coming soon and we are working with her to build out her digital presence in the lead up to the release.

Check out her music!

CONEXIÓN - SALSA LIVE BAND

CONEXIÓN is a sextet of musicians fromCuba, Colombia, & Germany,that have come together to form a salsa band, bringing fiery music to Berlin's small salsa scene.

Their bi-monthly event, ¡VAMOS A BAILAR!, is the perfect example, regularly filling the dancefloor of Pfefferberg Haus 13, Berlin, with and hosting a Salsa dance class before the show for the first-timers!

With Las Aguas, we are working on their social media and marketing strategy.

Check out their upcoming shows!

Lemon Eye

Lemon Eye spent some time jumping between genres: rock, chamber pop, and RnB, but now they've got it figured out. Their new single Honey? exactly what they want to sound like. A mix of rock energy, indie cool, and just the right amount of miam miam, mmmmm, and grrr.It’s got all the attitude and all the heart.

Band members: Aicha (vocals/guitar), Ada (lead guitar), AC (backing vocals/cello), Julien (bass) and Jakob (drums).

Check out their music!

Aura

Aura is a Colombian singer-songwriter based in Berlin, making music influenced by various genres rooted in traditional Latin styles. She is a classically trained vocalist and brings a detailed, educated approach to her music creation that shapes both her songwriting and her performances.

Her first EP MujerPlantaEco came out in July 2024 and her second, Musgo, in November 2024. Because of her personal goals and target audience, our focus has been on playlisting and publicity through radio and print over social media. Since her first EP, Aura has been featured on a variety of playlists and radio shows across Germany and Latin America, as well as covered by magazines such as IndieRocks Mexico.

Check out her music!

Silver Omen

Silver Omen is an Argentine Berlin-based dance pop artist, whose approach to pop blends deep topics of sexuality, self-image, and acceptance with the light and the dark of a life lived in the Berlin club and party scene. His music is a mix of influences including The Weeknd, Charli XCX, Troye Sivan, and Robyn.

His artist name is a direct reference to his roots: “Silver” represents Argentina, named after the Latin word argentum, while “Omen” symbolizes the duality of his themes – finding the good in the bad, and the bad in the good. Even at the end of the world, his music leaves room to dance and shine.

Check out his music!

Get into the technicals of our process behind digital strategy

Digital Strategy FAQs

What is digital strategy for musicians?

Digital strategy is the development and maintenance of your social media, mailing list, web presence, and paid-promotion systems, optimised to create a great fan experience and pull the right people into your fan and customer base.

How much does digital strategy with Las Aguas cost?

Digital strategy retainers at Las Aguas Productions start at €380 per month, scaling depending on scope (social media, mailing list, ads, web).

What is the fan journey?

The fan journey is the path a stranger takes from never having heard of you to becoming a long-term fan and paying customer. Broken into stages (discovery, follow, deepening, conversion, retention), it lets us see where people drop off and where to invest effort and budget.

Do you run Meta ads for musicians?

Yes. We manage Meta (Instagram and Facebook) ads for independent artists, including audience research, creative production, campaign setup, and reporting. Ad spend is separate from our retainer.

Do you work with Latin-American artists?

Yes. We have specific expertise in Latin music cultures and audiences, with native Spanish speakers on the team and connections across Central and South America.